#Photography mood board how to

Visual Metaphors: Visual metaphors are an important part of modern advertising and branding, and can be included if appropriate. Images: These can include brand images, stock photography, product images, photos found on Instagram or other photo sharing sites, illustrations, and even things like logos.Ĭolors: Incorporating the design’s color palette is an important part of most mood boards and can be included as swatches or incorporated into images and other design elements. Here are some ideas for things to include in a mood board: The important thing is to include as many elements as needed to convey the look and feel of the design being created.

A brand mood board might include a lot more elements than one for a package or website design. They’re a much lower investment than mockups and prototypes in terms of resources and time and can convey a lot about the look and feel of the final design.Įvery mood board is different, and what a designer chooses to include will vary based on the project. Mood boards are also an excellent way to refine a project’s style before diving into the actual design process. They can be a valuable resource throughout the design project, to help keep the style and aesthetic consistent and on track with a client’s goals and expectations. Mood boards can serve many purposes, starting with organizing the inspiration around a project.

#Photography mood board how to

I’ll share an overview of how to use them in your work, along with inspiring mood board examples. Sometimes called inspiration boards, mood boards can be used for creating brand designs, product designs, website designs, and pretty much any other type of design project. Mood boards are physical or digital collages that arrange images, materials, text, and other design elements into a format that’s representative of the final design’s style.

Organizing it and turning that inspiration into a more cohesive base for creating a design that wows clients and users is an entirely different beast. Finding inspiration for design projects is one thing.